BLUE RIBBON STYLE

Color has been king this year. From pretty pinks to all variations of gorgeous greens and even sunshine shades throughout the summer, the whole vibe has been vibrant, happy hues. As we transition into fall, we’re leaning more into what we consider comfort colors.

Unlike more preferentially polarizing hues – think oranges, purples, even pinks -- blue is one of the most universally appealing and agreed-upon colors on the chart. From cornflower to indigo, there seems to be a shade on the spectrum that seems to speak to almost everyone, so in terms of fashion, it’s excitingly inclusive and uniquely serves as its own sort of neutral.

Denim is the everyman’s uniform; ubiquitous and utilitarian, dependable and durable. It has a connotation connected to hard work (we do call it blue-collar work, after all) and cowboy culture (what with all the denim they don), so it was almost innate to incorporate it as a key color component of Cowpoke U.