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January 14, 2024 1 min read

You could say we’re in our rodeo era.

Rodeo season is the fashion week equivalent for the Western world. Rather than jet-setting to runways in Milan and NYC, we’re lacing up our latigos for destinations like Denver, Fort Worth, and the legendary Houston Livestock Show & Rodeo where the stakes are high and the buckles are big, and the sartorial savvy are there to see and be seen. The first line launch of each year will be a rodeo release – inspired by, designed for, and launched in conjunction with the greatest show on dirt.

Pecos, the inaugural rodeo collection, is aptly an homage to the world’s very first rodeo that took place in Pecos, Texas in 1883. It’s a collection that’s classic in every way, from the palette of primary colors to the nostalgic images and artwork to the timeless toebox-style embroidery. It brings luxe leathers to life in silhouettes we’ve never seen and features creative contributions of USPS Forever Stamp artist (and fellow born-and-raised Texan) Ryan Feerer in the collection’s signature print.

Year after year, the stock show and saddle savvy are outset for arenas with trucks, trunks, and trailers packed to the brim with rodeo riggings for both horse and human. From here on out, that will include fresh DDR designs fit for the greatest show on dirt. After all, this ain’t our first rodeo.

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