A picture is worth a thousand words, but a video is worth a thousand pictures.
At the risk of tooting our own horn, our editorial photography is pretty dang stellar, we have to admit, but videography takes it to a whole new level.
“The benefit is two-fold, really,” Cheryl explained. “For one, Mitchell is really able to zoom in close on details in a way that wouldn’t be quite as gripping in a still shot. Secondly, you simply can’t capture the luxurious movement of a velvet dress or the flow of a fringe in quite the same way on a page. For me, the whole point of all the effort we put into a catalog is to tell the story of the collection, and these vignettes really enhance our ability to do that.”