A LOOK BACK: COWGIRLS & CUPIDS

Y’all, how cute was this event?! We were spreading love all across the state (well, in all three DDR locations, anyway) and it was even more fun than we envisioned – and that’s saying something!

“This was something our marketing manager, Leeann, dreamt up months ago,” Audrey shared. “And she had her heart set on it – no pun intended – from day one. She would preface it in our planning meetings with, ‘Now, I’m not married to this idea, but…’ and we’d laugh, like, ‘Yes, you are!’”

“It’s true,” Leeann laughed. “I can definitely admit that I would’ve been more than a tiny bit heartbroken if it hadn’t gotten the greenlight. But ya know, sometimes an idea lands, and I think it turned out so cute!”

It sure did! Originally planned for Fort Worth only, we expanded it to include a version in each store, which added a unique element of fun for us. Same theme, different vibes, and it meant we got to see even more friendly faces. We had very cool cotton-candy glitter bombs for our pink champagne, pink toffee, a fabulous photo op setup, the whole nine yards!

Thank you to everyone who came out – it was good to see y’all! We hope y’all have a happy Valentine’s Day!