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Son of Big Chief Tablet

by 1 August 28, 2010 1 min read 3 Comments

My last post was about the evolution of the Big Chief Tablet and all of the wonderful cover illustrations of this standard school supply.

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So today I just want to focus on the covers from the 1970's.

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They are "so" my generation.
. Looks like the ad execs over at Mead Corp. thought they would give the ol' Injun a rest and introduce a more cool and hip tablet that would appeal to us 70's kids - something along the line of Peter Max's pop art with black light poster appeal. I really like what they did with the first version... . Version 1: Cool, renegade biker look complete with shades, stache and peace sign - very Peter Fonda in Easy Rider. But then Mead must of gotten some heat so they dumb-ied down the "son" and went to... Version 2: Not nearly as cool and renegade - the "son" looses his shades and his peace sign medallion.(please tell me what could possibly have been a problem with peace?  Too political?) But obviously things still weren't dumb-ied enough so they stripped the poor "son" down to... Version 3: No facial hair, no political agenda, and no fun. . [caption id="attachment_4788" align="alignnone" width="575" caption="1970's Son of Big Chief Writing Tablets"][/caption] . Well, I say
to heck with dumb-ing down - LET"S GO FOR IT!
. . All of the Big Chief Tablets and Son of Big Chief Tablet images are from the collection ofJason Liebig. .


3 Responses

Rick Hellman
Rick Hellman

May 02, 2017

I grew up in Overland Park, Kan., during the 1960s. Our next-door neighbor, Dennis (I can’t recall his last name, sorry), was a commercial artist, and "Son of Big Chief’ was one of his claims to fame. I recall he painted the numerals of his address on his garage door, full height (7’?) with stripes. Inside the garage was his 427 Corvette Sting Ray, split-rear-window coupe!

linda ritten
linda ritten

May 16, 2016

i love this!!!!!!!!

Cheryl
Cheryl

May 16, 2016

Thanks, Linda!

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