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DoubleTake: January 1990
DoubleTake is a fun monthly feature looking back at the pages of 1990 Vogue and reminiscing about Double D Ranch's fledgling start-up year.
Won't you giggle along with me as I do a "double take" look at fashion and celebrate our 20th anniversary?.
Vogue, January 1990
Editor: Anna Wintour
Newsstand Price: $3 bucks
Cover Model: Tatiana Patitz
Tatjana Patitz - January 1990 Vogue 
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Editorial: Predictions 1990
(this is very apropos since we were moving into the last decade of the millennium.)
Karl Lagerfeld for Chanel - this is why he is still the "Kaiser" twenty years later.
longer jacket - yep
Ralph got it right and I wore my "must have" navy blazer with jeans and boots.
Nope, this was a miss. How was Vogue to know Kurt Cobain would spark the Grunge trend and Calvin would usher in minimalism?
Naomi looks great and not a day older twenty years later, and Christian Lacroix got it right, unfortunately twenty years later he is looking for a buyer/bailout.
I don't know about this one - I was starting a fledgling company and not doing the party scene.
Whoa Baby... I don't think so, but 'yes' to plaids - especially flannel plaids.
Editorial: Million Dollar Bill
I actually remember this editorial. In fact when I saw the lead page today, I knew exactly what the room looked like on the following page. Very deja vous and strange since I can't even remember what I had for breakfast!
Ads of Interest:
Escada: known then as "Geranimals for Grownups" and now, twenty years later in bankruptcy.
ughh...pantyhose.
Oh yeah, I had me a pair of big 'ol frames.
Was this even legal?
Yikes...earrings & hair are actually very 80s - I guess Nexxus hadn't updated their ad campaign.
Bobby, your family's gonna throw me off the ranch! - Pamela Ewing
If the shoulder pads don't get ya ... how about that FONT? Enough already!
Features:
loved the movie!
Dolly, honey, we are going to let you get away with that one because it's classic "Dolly," and poor Ivana, ... Girl, you don't even know it, but you are redecorating the Mar-A-Lago and your husband and his third wife are going to host their wedding reception there.
Letters to the Editor:
Wonder if now, any of these girls has a piece of Double D Ranch in their closets? It would be very interesting to find out.And finally a look at the business plan Double D Ranch was putting together twenty years ago:
Hey, let's make an Indian blanket coat...
and sell a bunch of 'em...
and we'll use the money to go snow skiing next Christmas!
Whaddya think?
It's a wonder we are even here to blog about this!
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Patti Eddington
May 16, 2016
At the heart of every country girl is a belief that being a cowgirl is the path to everlasting happiness – a good man, a fine horse, comfy well-worn boots and a nice shady porch to share a story n’ sip a tall cool one. Well, okay – a must-have for happiness is at least one Double-D jacket to wear out! All the rest is merely staging. Only Double-D is the real thing to add pure joy to a cowgal’s happiness! And I’m joyous!