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Dress, Oil Camp

INSPIRED BY A HAT BOX, IMAGINED INTO A STATEMENT SUNDRESS. It’s wild that something so simple could spark something so stunning, but it was the outside of a vintage cowboy hat box that fueled this fabulous custom print. The ginger...

Dress, Electra

THE ‘MADE IT’ MOMENT DRESS. We channeled a lot of characters while concepting this collection – some on the wildcatter’s gambling side and some on the just struck-it-rich side – this dress is definitely on the payday side of the...

Tee, Well Watched

THE OIL FIELD, BUT MAKE IT FASHION. There’s a lot to love about this chic ringer tee. It’s a soft “string” hue adorned with a custom print of an oil field scene – complete with a beautiful trusty steed embellished...

Top, Greasewood

YOUR MOST VERSATILE VELVET. This luxurious velvet pleated blouse blends rich texture with timeless Western flair, featuring custom concho buttons and an elegant silhouette that are ideal for versatile styling – perfect for pairing with denims or silks, from rodeos...

Pant, Driller's Denim

YOUR NEW FAVORITE JEANS HAVE A WELL-LOVED VINTAGE VIBE. We’ve fallen in love with the look of worn vintage work pants – they’re such a good hi-low balance and just add so much to an outfit – but like all...

Top, By a Nose

LOOK OUT FOR THESE LONGHORNS!   Whether you’re looking to get rigged up for the rodeo or gussied up for gameday at DKR Stadium, this top is a sleek way to pull off “cowgirl cool”. The silk blouse has a...

Jacket, Bareback Rodeo

ADD A TOUCH OF ELEGANCE AND A BIT OF SPUNK TO A CLASSIC! Every cowgirl knows the value of a good jean jacket – and bonus points if it stands out a little! This stonewashed denim beauty has a classic...

Jacket, Wellhead Blues

BOLD COLOR, FLOWING FRINGE, AND CHIC DETAIL Let’s just say, this jacket has it all. The supple sheepskin leather is a striking hue of steel blue accented with Western details in ultra-chic tonal stitching, finished with custom concho buttons, and...

Tee, Billboard

SO YOU FOUND THE BILLBOARD, EH? Or maybe you didn’t, but you got in on the fun and the hype and you still kind of want the tee – we got you. This cute vintage ringer tee is a commemorative...

Boot, Rodeo Sweetheart

HELLO, SWEETHEARTS! These darling little shorties are stealin’ hearts and turnin’ heads! Available in two colorways, these boots are a master class in contrast and complements, boasting a trio of hearts down the shaft matching the color-blocked heel and toebox...

Pant, Oil Camp Barrel

INSPIRED BY A HAT BOX, IMAGINED INTO A STATEMENT PANT. It’s wild that something so simple could spark something so stunning, but it was the outside of a vintage cowboy hat box that fueled this fabulous custom print. The ginger...

Tee, Seen in Texas

 A STATEMENT-MAKING TEE CAN TOTALLY TRANSFORM YOUR EVERYDAY OUTFIT. There’s nothing better than being able to combine casual and chic. This charming buttery yellow striped tee brings strong Western flair with an artful image of an oil field scene with...

Tee, Oil Camp

WESTERN KITSCH AND CASUAL CHARM. A quality tee with a little personality can really add a lot to your everyday outfit. This cute, cropped tee has a chic boxy silhouette with a slightly dropped shoulder which makes for a flattering,...

Dress, Greasewood

YOUR MOST VERSATILE VELVET. Hear us out – we love this as a sweetheart anytime-of-year dress, but what about rocking it as a tunic, too? The silhouette is well suited for it, whether you’re thinking over fun tights or (as...

Cap, America's Rodeo Club

PERFECTING THE ART OF EFFORTLESSLY EYE-CATCHING. Headed out to spend the day in the sun? Rocking that dirty hair one more day? Just love the casual-cool look of a cap? Well, we’ve got the solution and it might be our...

Jacket, Crude Oil

HELLO, INSTANT CLASSIC! This statement biker jacket is crafted in a gorgeous goat suede, featuring sweeping fringe across sleeves, back, and yokes. Finished with custom bronze concho buttons, it blends rugged attitude and timeless frontier style with luxurious texture, standout...

Dress, Lease Lady

CLASSIC GINGHAM, STATEMENT SIZE, VINTAGE APPEAL. This black and “butter” gingham sleeveless dress blends vintage charm with modern detail. The flattering retro silhouette features the fitted waist and full skirt look we’re loving right now. And of course, this is...

Pant, Hitch & Haul

EMBRACE YOUR INNER ROUGHNECK. Sometimes (really, most times) success means getting your hands dirty. We channeled the workover crew in designing this chic denim pant. The warm khaki hue is intentionally distressed to give it that well-loved vintage vibe that...

Blouse, Seen in Texas

UPSCALE APPEAL WITH STRONG WESTERN ROOTS. This beautiful blouse is bound to be a fan favorite from Midland to Mount Pleasant (and all over the country, of course). It’s a sleek silk emblazoned with a distinctly Western oil field scene...

Top, Jess Henley

THE NEW MUST-HAVE HENLEY. It’s no secret we’re living in henleys lately, and this new version is especially chic. The super soft cotton/lycra blend means max comfort, while the emphasized half placket adorned with custom concho buttons elevates its everyday...

Pant, Boone Barrel

YOUR NEW CHIC STAPLE. Y’all already know how much we endorse the barrel pant silhouette as the new casual cool. So, we made some. Available in three colorways, these must-have pants are a classic cotton denim with just a hint...

Short, Spew

POLKA DOT PERFECTION We’re reviving the classic print and it has proven more versatile that we even imagined. It can be retro and rugged in denim, a little bit sultry in a slip dress, or in this case, kind of...

Miscellaneous, Roughneck Rodeo Charm

HOW CHARMING! This darling little bauble commemorates the 2026 Roughneck Rodeo collection with a beaded oil derrick on a buttery leather background. The clip is intentionally large enough to add to a keychain, a belt loop, or the strap of...

Top, Mud Pump Sweater

THE SWEATER THAT SETS THE SCENE. This little beauty is the perfect blend of retro influence with modern style, inspired by the original hat box that sparked inspiration for the Roughneck Rodeo collection. The colors are warm and earthy –...

Blouse, Well Watched

IF A BLACK-AND-WHITE WESTER WAS A BLOUSE… This piece is such a unique beauty. A striking Western old-school oil scene is printed on a luxe silk pearl snap blouse and brings an upscale elegance to the ruggedness of the rig....

Bag, Meadow Sweet

IT’S GIVING #HORSEGIRL IN A HANDBAG!   We are enamored with everything about this beautiful bag. The crisp, elegant silhouette is reminiscent of mid-century pocketbooks, and it’s embellished with awe-inspiring beadwork depicting a horse and horseshoe on the front and...

Dress, Route 66

RETRO WESTERN MEETS MODERN ELEGANCE. Go ahead and get it in every color because this is one of those once-in-a-lifetime finds that you will keep in your regular rotation for years (if not life)! It’s classic, timeless, and seasonless. The...

Last Paycheck Jacket

YOU LOOK LIKE YOU JUST STRUCK OIL. Steal the show in this snakeskin biker. Channeling the “made it” moment of the oil hunt, this beauty is made to be seen, coveted, and remembered. The bold python is complemented by luxe...

Boot, Dobie Shortie

  SHORT IN STATURE AND LONG ON STYLE! These suede showstoppers are already stealing hearts. The sweet shortie silhouette give ’em just a little bit of sass, the rich rusty hue is ready for the ranch or the rodeo, and...

Boot, Bit Boss

WELL-OILED AND WELL-HEELED. Designed alongside the 2026 Roughneck Rodeo collection, these beauties are channeling that “dared ya to doubt me” energy. The luxurious leather boot is tipped with crocodile accents and a golden-metal heel that makes an entrance and leaves...

Pant, Peggy Barrel

SPOT ON! THESE PANTS ARE BRINGING BACK THE POLKA DOT. In channeling the mid-century vibes of the Roughneck Rodeo collection, we couldn’t resist a resurgence of the classic polka dot. These Peggy Pant is the perfect blend of the retro...

Blouse, Ada

STOCK UP ON THIS SILK STAPLE! This sleek, chic beauty is one of those pieces we created because we simply couldn’t style this season properly without it – there just wasn’t a simple silk blouse out there that was up...

Dress, Ganado Orejano

LONGHORNS HAVE NEVER LOOKED SO CHIC. You don’t have to be a Longhorn fan to love this dress (but it helps!). The gorgeous silk dress features a sleeveless silhouette with a fitted shoulder and an A-line sweep, and it boasts...

Vest, Sonora-F-24

A FOREVER FAVORITE. This sheepskin statement-maker has proven it has staying power, over and over again. The straight-line silhouette features double concho buttons at the neck and tonal leather lacing details, but it’s the bold hues and full-length fringe that...

Boot, Midnight Cowboy

“I’m walkin’ here!” The namesake boots of the Midnight Cowboy collection have a little bit of everything that influenced us from the movie: from the signature color scheme of blacks and retro teal to the whimsical designs of hand-stitched florals...

Jacket, Roustabout

FALL IN LOVE WITH THE SEASON’S STATEMENT BIKER. The Roustabout Jacket is serving up two-tone perfection with a pop of color. The gorgeous sheepskin leather is complemented with fringe everywhere we could fit it and finished with bold contrast leather...

Vest, Pursuit of Happiness

LIFE, LIBERTY, AND FABULOUS FASHION. Y’all know we’re obsessed with a good vest, and this one is the perfect summer statement piece. The speckle-treated sheep suede is a beautiful base for intricate beadwork of stars, florals, horseshoes, and even a...

Tee, Pipeline

WESTERN CHARM WITH A DRAMATIC FLAIR. Say hello to your new favorite tee. This beauty pairs traditional toebox-style inlay with a chic silhouette and edgy studding. If it weren’t so memorable, you’d want to wear it every day. color: black...

Dress, Petro Plaid

SOMEWHERE BETWEEN A TOILE AND A PLAID, THIS SEASON’S SIGNATURE PRINT IS SIMPLY SWOON-WORTHY. Inspired, in part, by a vintage hat box, this print blends Western and elegant, feminine and masculine, retro and modern. The hues are the signature khakis,...

Boot, Horsiculture

KICK UP YOUR HEELS IN A LITTLE ‘HORSICULTURE’! These cute kicks are serving up serious #horsegirlenergy in a beautiful black and brown colorway. The mid-calf shaft is embellished with a horsehead and heart that you’ll find in Nu Rodeo motifs,...

Dress, Tex

HOOK’EM! This dress isn’t exclusive to Texas Longhorn fans, but c’mon, could it BE more perfect for one?! The chic collared shift dress is a light tencel blend which makes it perfect for those sweltering early-season game days, and it’s...

Dress, Cowboy Nod, F24

  LUXE IN LEATHER This beautifully designed leather dress is a classic staple from here out. Its timeless silhouette is one that does us gals all the right favors in all the right places. The classic Concho buttons with a...

Pant, Sonora Shorts

  SASSY IN SONORA SHORTS Inspired by our forever favorite Sonora jackets this sheepskin statement-maker is turning heads in a new way this spring! The full-of-life fringe detailing down the sides allows for all of the luxe looks as you...

Shirt, Oil Camp

RETRO, WESTERN, AND UNDENIABLY CHIC. Obviously the warm brown and butter yellow paired with a gingham check is serving up some retro vibes, but something about the crisp contrasts of this pearl snap is giving modern Western chic. (Maybe it’s...

Boot, Dobie, Tall, Low Heel

  LONGHORN LOVELIES THAT ARE LONG ON STYLE! These suede showstoppers are already stealing hearts. The super-tall silhouette and higher heel give you instant super-stars status, the rich rusty hue is ready for the ranch or the rodeo, and that...

Jacket, Bit Boss Biker

TIME TO SHOW’EM WHO’S BOSS. This rugged statement biker encapsulates all the heart of Roughneck Rodeo – a little grit and a little glam. The distressed brown leather is complemented by the chic croc-like black, embellished with Western stitching, heavy...

Top, Petro Plaid

SOMEWHERE BETWEEN A TOILE AND A PLAID, THIS SEASON’S SIGNATURE PRINT IS SIMPLY SWOON-WORTHY. Inspired, in part, by a vintage hat box, this print blends Western and elegant, feminine and masculine, retro and modern. The hues are the signature khakis,...

STYLE IT LIKE A SISTER: NU RODEO EDITION

March 13, 2026

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