Never, in the modern history of music or culture, has there been a more liberating time than the ‘70s. People were exploring and expanding – pushing the boundaries of mindsets and music. Southern Rock was burgeoning on the scene, and embodying the individualism and flare that the youth of the era so desperately craved.

The third installment of Double D Ranch’s Southern Rock spring collection, Almost Famous, flows in the vein of the film’s ingénue, Penny Lane. “It’s all happening.” A powerful and pervasive mantra of the era and an ephemeral reminder to live in the moment. This line is an expression of the modern magpie: vibrant colors, folksy florals, and blurry ikats, blended with the edgy accents of the Wild West.