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    2025 SPRING COLLECTION: COWGIRL RISING

    Classic colors & captivating cowgirls

    The Spring 2025 collection celebrates the artwork of creative collaborator and renowned Western artist Donna Howell-Sickles. It’s vivid, vibrant, and vivacious; playing up a palette of primary colors and capturing the essence of confident cowgirls.

    ICYMI: THE COWGIRL RISING LINE LAUNCH

    ICYMI: THE COWGIRL RISING LINE LAUNCH

    March 19, 2025 1 min read

    Filmed as part of our Cowgirl Rising LIVE event in Fort Worth on the 18th, this line launch might’ve been our coolest one yet! Don’t worry – you can still watch it!
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    STORIES FROM THE SET: ROMANCE & RUSTLERS

    STORIES FROM THE SET: ROMANCE & RUSTLERS

    March 16, 2025 1 min read

    If you love a look behind the scenes at what really goes on during a photo shoot, you’re in for a treat – we mixed it up this time with a video vignette!
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    BEAUTY, BRAINS, & BARREL RACING: MARIA PAULA MAIA

    BEAUTY, BRAINS, & BARREL RACING: MARIA PAULA MAIA

    March 15, 2025 6 min read

    How a passion for Western fashion and a delayed flight home from the Cheyenne Rodeo brought this Brazilian beauty to our doorstep.
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