WELCOME TO GENTRY ROAD

Gentry Road was our mother’s bit of land, the acreage she inherited when her folks passed. South of Inez was split between her brothers, north was divided between our mother and our Aunt Betty, and it was nestled there on Gentry Road with only one neighbor, Ms. Gentry herself.

This was the home of 5M Racing, an all-encompassing, all-hands-on-deck quarter horse operation that would become woven into the DNA of Double D Ranch, in some ways that were obvious and some ways that it took decades and Daddy’s passing to realize. The flair for flash and dedication to detail, we got from Dad; the relentless work ethic, we got from Mom. Gentry Road was where it was instilled in us that you could be more; that nothing was out of reach as long as you had a clear vision, a little bit of faith, and a whole lot of determination.

The 5M Jacket

Fortuitously, ‘gentry’ was also a term historically ascribed to an upper class, aristocrats who were not quite nobility but just shy of it, which kind of captures the upscale essence of this collection. It introduces some exquisite new exotics, shimmer in ways we’ve never seen, and a bit of a sultry side.

This collection aims to be elevated but not intimidating, aspirational but not unapproachable. It’s embracing your roots but adorning that feeling you were destined for the next level, it’s dressing for the job you want.