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June 27, 2021 3 min read

“I got to have some fun with this one,” said our longtime hair-and-makeup stylist, Lisa Martensen, of the Sissy look. “Double D is often a more understated, natural look. We do a lot of earth tones, and just enhance the girls’ natural beauty. DDR is a Western lifestyle brand, you know, so it’s not over-the-top dolled up for most of the collections. I don’t know that I’ve ever done purple and blue eyeshadow for Double D, but for Sissy, it was a look I like to call ‘disco cowgirl’ all the way. Give me the ‘80s, baby!”

HAIR

Urban Cowboy was on the cusp, the turn of the decade from the ‘70s to the ‘80s, when big hair was about to be REALLY big” Lisa explained. “So, I did a lot of teasing, a lot of backcombing. I put Powder Play by Sexy Hair at their roots to create and hold some volume, and then I used my go-to orange stuff* with a large barrel, like one-and-a-half inch curling iron, again to create some volume.”

Lisa’s ‘go-to orange stuff: Matrix Total Results Mega Sleek Iron Smoothing Spray

EYE

“This is where I really got to play with the whole ‘disco cowgirl’ vibe,” Lisa said. “I played with blue and purple hues – which is really rare for Double D, but anyone who lived through the ‘80s knows that was absolutely thelook – and I went high metallic and shine. I actually got this palette at TJ Maxx, I’m not even sure where or if you can still find it, but it’s this Becca Prismatica Holiday Palette. I used Hustle, which looks purple in the palette but goes on almost blue, and I added Refract, which is kind of an enhancer or amplifier that will really catch the light and emphasize the eye when photographed. And then I did a thin line under the eye with Mac Pure Pigment in Naval Blue; I did it with a brush, not a pencil, to soften it up, but you have to be really careful with this stuff, because it’s really intense.”

BROW

“As much as it pains me – you know I love a good, defined brow – I had to leave the brows alone on this one. We didn’t draw our brows on in the ‘70s, it wouldn’t be true to the era. I just brushed them a little to tame them, but I didn’t add any tint or liner.”

LASH

“I tend to avoid mascara when I can, I think going without has an elevated, high-end look to it in editorial photographs,” she said. “But again, it was about being true to the era, and in the ‘70s and early ‘80s, we wore mascara. I’m using this Smashbox Full Exposure Mascara in Jet Black today, but to tell you the truth, I’m not super-loyal to any particular mascara. ”

CHEEK

“I used that same Refract from the Becca palette on the cheekbone, as a highlight – I did the same just under the brow – it’s just going to help it catch the light and the flash of the camera. Again, think disco vibes. I didn’t really do any contour because that wasn’t something we were doing back then.”

LIP

“For Kaylin, I did a nude-peachy lip plumping gloss with a shimmer, Buxom Holographic Full-On Lip Plumping Polish in Mariah. For Lozzie, I gave her a little more of a pink undertone to her lips; I lined them with this fuschia NYX Lip Pencil, the color is called ‘Clinger’, and then I blended it toward the center with balm and topped it with a clear gloss.”

So, there you have it, ladies – the secrets to Sissy style! (P.S… This little tutorial might come in mighty handy for those of you who plan to participate in the Urban Cowboy costume contest at the 2021 Meetup!)

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