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March 27, 2026 2 min read
This year, we opted to pare down our fashion show involvement – we were really stretching our team and our models thin trying to participate in them all! – and chose to exclusively appear in the Cowboy Couture event presented by Laura Goodson and Modern Marla. It was nothing short of extraordinary.
Photography by Amber Peele
“I think what set this show apart from others we’ve done, is that the Cowboy Graffiti collection is truly something to be experienced,” Cheryl said. “I think we did an excellent job capturing the essence in editorial photos for the catalog, but it takes on a whole new life when you see it styled and strutting down the runway with edgy attitude. I mean, we had one model carrying a tire iron! It was electric, I still have chills.”
Beyond the events, the day to day of this market just felt different – in the best way.
“It’s hard to say whether it’s because we’re really getting established in Round Top or if it’s this collection that really speaks to the Round Top crowd, but this was hands down our busiest market so far,” said Audrey. “We had to send one of the boys with a van to replenish stock multiple times! Great problem to have. Our team manning the store did amazing, of course – that’s one thing you can always count on, no matter which store you step into, the gals are gonna take good care of you!”
Just as a reminder, you don’t have to wait for market – you can pop into our Round Top store year round and someone will be happy to greet you, style you, and provide you the DDR experience you’ve come to expect!
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