Everything had a feel to it. The air had a feel to it. Most of all, the music had a feel to it. It reverberated from vinyl and blared through the speakers from 8-track tapes. It was soulful, it was edgy, and it was influential. It was the decade that birthed Southern Rock, and that is the inspiration behind Double D Ranch’s Spring 2018 collection.
The 1970s were a time when the fashion had a feel to it.
The first drop of the Double D Ranch Southern Rock collection offers an effortless transition into early spring, channeling the vibe of Muscle Shoals. This tiny blip on the Alabama map has made an unforgettable mark on the musical landscape, bringing the world iconic hits from Aretha Franklin, Percy Sledge, and Lynyrd Skynyrd. Double D Ranch pays it homage with smooth suedes, earthy tones, and a nod to the post-Vietnam era via chic retro camos, incorporating the quintessential silhouettes of iconic flares, peasant blouses, and floor-sweeping maxis. And, of course, some fringe –because what would Southern Rock be without it?
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