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July 24, 2022 2 min read

There’s an inimitable element of artwork created by someone who can walk the walk; it lends it a certain power, an unspoken authenticity, an amplified relatability.

Perhaps it was his many years of ropin’, ridin’, and rodeoin’ that propelled Till Goodan’s God-given talent from admirable to ubiquitous. Once Till traded his callouses for canvases, his lifestyle depictions of ranching and rodeos and all things cowboy took on a life of their own, becoming pervasive throughout the early-to-mid 20th Century in everything from illustrations of Gene Autry’s comic books to signature collections of Wallace China dinnerware. That aesthetic was everywhere, so even though Eloise wasn’t your traditional art collector, she was clever and thrifty enough to scavenge old calendar covers and the like to do her decorating and keep her humble home feeling artfully en vogue. That imagery illustrated our childhood and you’ll find nods to it in this collection.

One particular Till-inspired image is somewhat pervasive throughout Eloise, a flattened illustration of a horseback cowboy on a buckin’ bronc against a dusty desert sky. It channels that rugged western vibe, that whole genre associated with Till Goodan, with action and excitement in true-to-life earthy hues. It’s most notable in the statement-making Eloise Rodeo Poncho and also in this season’s signature scarf, but you’ll also find varied iterations of it throughout – like a distressed version on the back of the darling denim Lockhart Jacket, and intricately embroidered on the jaw-dropping jacket of the season, the Roughstock biker.

It holds a certain significance to us – and probably a sense of nostalgia for many of us gals who grew up in that era, surrounded by that imagery – but it also serves as a testament to the timelessness of the classic cowboy lifestyle. We can say with complete confidence that these pieces are fashionable now and will be cherished vintage relics in twenty years time, mark our words!


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