The Born on the Bayou launch set a whole new bar! Recorded in the actual swamp in Louisiana where we shot the editorial photography for the catalog, the authentic ambiance absolutely added to the production. The clothes speak for themselves, but the McMullen sisters did their (always) entertaining presentation of the apparel, the inspiration, and the anecdotes. If you weren’t able to watch in real time, or just want to relive the magic, you can watch it below!


