In creating the look for Gentry Road, we were kind of in a paradox. On the one hand, we wanted it to feel elevated and upscale. On the other hand, we wanted it to feel genuine cowgirl, authentic to our story of growing up in the stables and on the horse racing scene. So, we landed on the concept “natural glam”, and like she always does, our makeup guru, Lisa Martensen, executed it to perfection.