We derive great joy from everything we design, but we get an extra kick (pun intended) out of new boot designs because they really do become a lifelong love. They transcend trends, seasons, years, and even decades. Unlike your running shoes or even a stellar pair of stilettos, boots get better with wear and (much like us, ladies) they just get cooler with age. That’s why so much heart, time, and dedication to detail goes into every boot we design, and why we celebrate them so much when we see it all come to life.
“We don’t take any design lightly, but we definitely devote a little extra to designing boots,” Cheryl said. “We want you to want to wear them forever – that’s the mark of a well-made pair of boots. We want them to be cool now, we want them to be cool when fashion loops back around in 20 years or so, and we want them to be beloved every day in between. Sometimes we’ll even dedicate a ‘sit with it’ stage; when we think we’ve got it just right, then we put it aside and ‘sit with it’ for a couple of weeks, and if it still feels perfect when we come back to it, we know it’s ready. That’s one of the reasons new boots debut less frequently than apparel, they have a longer design cycle – a new boot is like birthing a baby!”
The Cowpoke U collection boasts three new boot designs – “well, two and a half, the Dobie Boots are one design in two styles” – that’ll have you ready to put your best (and most fashionable) foot forward this fall.