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June 15, 2024 2 min read

The 2024 Wolf Pack charm is here and it’s beautiful and (thankfully) you can get it in time for this year’s Addiction Meetup!

We know how bummed many of you were by the delayed delivery of last year’s charm (we didn’t have them in time for the Meetup at the Mothership OR the Fort Worth anniversary party), so we made extra efforts to ensure you’d have them in plenty of time this year! The design for the 2024 collectible charm channels traditional trophy buckle style, a sterling silver shield with classic floral engraving around a bold “D” and framed with silver rope trim. It’s classic cowgirl vibes through and through, and it’s going to make a great addition to your collection! There is room to stamp your Wolf Pack number on the verso this year, so be sure to contact customer service if you’d like them to add it.

THE CHARM OF THE CHARM

In case you’re new here, the significance of these trinkets dates back to the origins of the Wolf Pack and the inaugural Addiction Meetup. You see, once upon a time, some gentlemen woefully underestimated the McMullen women, and after being bested by their wit and grit, slyly commented something along the lines of “Y’all are tough one one, but terrifying like a wolf pack when together!” Rather than taking offense, in true McMullen fashion, they took it to heart and chose to wear it as a badge of honor. It’s since come to encompass the community you all have built around the brand, a community of women (and men!) who have an affinity for Double D Ranch, appreciate the Western way of life, and embrace the ideals of what it means to be part of a Wolf Pack – having each other’s backs, celebrating each other’s successes, and knowing there is strength in numbers. It may have started with a similar sense of style, but it’s morphed into so much more.

In 2018, we started making it official. We created the first Wolf Pack charm in the spirit of a sort of dogtag to commemorate the community, and when you purchased one, you’d be assigned your Wolf Pack # (or choose one if it was still available), and it would be stamped on the verso of your charm. We’ve designed a new commemorative charm every year since, that you may also have stamped with your Wolf Pack #, to add to your collection. If you are not yet a member of the Wolf Pack and would like to become one, you will need to purchase the original Wolf Pack tag to be assigned a number and make it official!

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