The accounting department is not where you might expect to find a Style Maker, but Shaley has a knack – and a love – for both.

On the path to earning her CPA, the 27-year-old sees bean-counting as more than just a way to fund her fashion habit.

“People ask me if I would ever do [fashion blogging] full-time, and I don’t think I could. [Accounting] is what I went to school for and that’s where my passion lies,” she told us. “The fashion and all the rest is just my creative outlet that I like to explore.”

“I was graduating Boise State, I was focusing on my career in communications, and doing marketing for Verizon, which was really fun,” Jena said. “And then Trevor came along and sucked me back to my roots! But I think my parents are happy about that. And it worked out for Trevor, too, because I can ride and rope and take care of an entire cattle ranch while he’s gone. So, win-win.”

Yes,that Trevor Knowles, an 18-year member of the Professional Rodeo Cowboys Association. He and Jena married just over two years ago and settled down on their ranch in Eastern Oregon. While the following she’s built is entirely to her own credit, Jena said her inadvertent foray into Instagramming was somewhat of an accidental by-product of their relationship.

Q & A

DDR: How would you describe your personal style?
SHALEY: I would say that most of my style can be summed up to Western-influenced with a modern touch. I love finding a good vintage western print, but then I come up with a more contemporary way to style or accessorize it. I think the juxtaposition of western and modern styles complement each other beautifully.

DDR: Who are your style icons?
SHALEY: Lately, I’ve been thriving off of Kacey Musgraves’ concert and awards show looks. They are giving me so much National Finals Rodeo inspiration.

DDR: What is always in your bag? Your never-leave-home-without-it item.
SHALEY: This might seem like a given, but I can’t leave the house without my phone! I’ll be halfway down my gravel road and realize I forgot it, and I’ll turn right around to go back and grab it! Since I run a business through my phone, it’s an everyday necessity!

DDR: What would you say is your spirit animal, and why?
SHALEY: I would have to say I resonate with horses, but specifically Clydesdale horses. They are gorgeous, free-spirited animals that are also built for a heavy workload, which represents my drive for things I’m passionate about.

DDR: What gets you excited?
SHALEY: My eyes light up when having passionate conversations about dreams and goals -- not even necessarily about mine. There is no greater level of excitement than having someone to brainstorm or just listen to your passion and ambitions and encourage you to work hard to achieve them.

Look We Love


The first piece I was really drawn to was the Rita Blanca Blouse. I really liked the look of prairie chic, and it had a high neck with the ruffles down the front.

I’m never afraid to pair black and brown; I know some people don’t like to do that, but I think they go together really well. So I went with the elegant, classy prairie on top and brown tones and the fringe of the Shield & Drum Skirt gave a kind of rustic, western flair to it.

I always start with the staples and then the accessories kind of work themselves out. Little pops of turquoise are always a good idea.

And I am a hat wearer, I pretty much top almost every outfit that I wear off with a hat of some sort.