Jena Knowles

A native of Northeastern Nevada, Jena definitely grew up in the lifestyle. She’s a fourth-generation rancher, and she rodeoed up through college, before hanging up her saddle. Or so she thought.

“I was graduating Boise State, I was focusing on my career in communications, and doing marketing for Verizon, which was really fun,” Jena said. “And then Trevor came along and sucked me back to my roots! But I think my parents are happy about that. And it worked out for Trevor, too, because I can ride and rope and take care of an entire cattle ranch while he’s gone. So, win-win.”

Yes,that Trevor Knowles, an 18-year member of the Professional Rodeo Cowboys Association. He and Jena married just over two years ago and settled down on their ranch in Eastern Oregon. While the following she’s built is entirely to her own credit, Jena said her inadvertent foray into Instagramming was somewhat of an accidental by-product of their relationship.

“I was graduating Boise State, I was focusing on my career in communications, and doing marketing for Verizon, which was really fun,” Jena said. “And then Trevor came along and sucked me back to my roots! But I think my parents are happy about that. And it worked out for Trevor, too, because I can ride and rope and take care of an entire cattle ranch while he’s gone. So, win-win.”

Yes,that Trevor Knowles, an 18-year member of the Professional Rodeo Cowboys Association. He and Jena married just over two years ago and settled down on their ranch in Eastern Oregon. While the following she’s built is entirely to her own credit, Jena said her inadvertent foray into Instagramming was somewhat of an accidental by-product of their relationship.

“Honestly, it wasn’t planned at all,” Jena said. “It really kind of happened around the time I started dating Trevor. I was going to rodeos with him and it just got really fun dressing up for the rodeo events, because the rest of the time I was in an office wearing slacks and a polo every day. I posted a couple of pics in the beginning and people loved it, and it kind of became a regular thing; just sharing my outfits, any sort of modeling I was doing, sharing my day-to-day at the ranch, whatever was going on in my life at the moment.”


Q & A

DDR: What is one fashion trend that you followed that was very cool then, but ridiculous now?JENA: Rockies! I had every color, and man, did I think I was cool. Please don’t let them come back!

DDR: In what era would you most like to have grown up (or experienced)?
JENA: I think it would’ve been cool to experience life in Ancient Greece. Fetch me my chariot!

DDR: What would you say is your spirit animal and why?
JENA: I would say a sloth. I am super chill and calm 99% of the time, and I love naps. (But don’t let that fool you, I am FAST!)

DDR: What color best represents you or what would you say is your “power color”?
JENA: Turquoise has been my favorite color for as long as I can remember, but red makes me feel powerful. It’s hard to stop a girl wearing red.


Look We Love

WHY I PICKED IT

It’s funny, because I walked out the door and immediately all the ladies said, “Oh, that’s a duster!” But I had put it on as a dress.

I love denim and I love taking something simple and then making a huge statement with accessories, especially jewelry. I love huge jewelry pieces, as you can probably tell. I loved playing with the jewelry because there were so many big, oversized, gaudy pieces that I justloved.

So, I picked something simple and just ran with it on the jewelry. If it was more detailed, I probably would’ve toned it down on the jewelry, but that was the perfect piece to go big.

I loved the crown on the Frontier Trapper Hat, and I liked the distressed look on the brim, and the color just worked perfectly for that outfit.