Alongside the release of the iconic film that inspired the Sissy collection, there was a sartorial shift happening. Beyond just fashion, it was a whole pop culture event, often even referred to as the Urban Cowboymovement.
“It’s kind of interesting that it was termed that,” Cheryl said. “Because it really started a little before that, in the ‘70s. Cutter Bill brought Western to the forefront of fashion. It wasn’t the only, but it was the ultimate, certainly in Texas. They made it fancy, upscale, aspirational. And unique. But then with Urban Cowboy, it really exploded.”
The entire look, which one Texas Monthly article described as ‘gaudy Texas chic’, started to show up everywhere from red carpets to runways. A whole generation fell in love with it, not the least of which was Pam’s iconic outfit.