Double Talk

Just when we think we’ve designed serape in every way and color combination possible, a new palette strikes us, and we end up falling in love with a pattern that feels simultaneously familiar and fresh.

Defying the odds is in our DNA. It’s in the very fibers of our family and the fabric of this company. So when the weavers told us the serape pattern we designed for Matagorda simply couldn’t be made, we insisted otherwise. And here we are.

To oversimplify it, the Matagorda collection is an amalgamation of influence. And, the Matagorda signature print, well, it’s an amalgamation of the collection.

It feels like we’ve been looking ahead toward our 30th Anniversary Collection for so long, that it almost seems surreal that we’re on the precipice of the launch. But it’s here. We’re excited and we’re proud. We’re kicking off the 30th collection, I Go Back, with a trans-seasonal collection dedicated to our roots in Matagorda County.

Any fan of DDR knows that serape has been our longtime love when it comes to patterns. In Midnight Cowboy, we incorporated it in some very unexpected ways, like a gorgeous windbreaker and a bad*ss bomber jacket. And this week only, snagging some serape will score you a limited edition surprise!