Double Talk

From the screen-printed scenes to the styles of stitching, the Maria collection channels a vibe of Old Mexico. The same is true for the color palette.

Salma Hayek. Penelope Cruz. And randomly, Dwight Yoakum. The cast of Bandidas is about as multifarious as its characters. The plot is a subversive social statement wrapped in snarky comedy, dipped in slapstick stunt work, and costumed in corsets. For us, it’s that last part.

If we’ve said it once, we’ve said it a dozen times: when it comes to Cheryl McMullen, inspiration is everywhere. Even on a tiny little takeaway from a hotel lobby.

In the world of Southwestern jewelry, few names are more well-known and few styles are more recognizable than that of Oscar Betz. He made an indelible impact on the Southwestern jewelry scene. And then he virtually vanished. For years, Betz was pretty much off the grid. Until a few months ago.

Just when we think we’ve designed serape in every way and color combination possible, a new palette strikes us, and we end up falling in love with a pattern that feels simultaneously familiar and fresh.

As you might imagine, a corset in its traditional form is, well, not ‘us’. (You know, because we like to be able to do things like breathe, and bend at the waist.) We decided on… wait for it… the next “vest” thing. Here’s how the Lil Chiquita came to be.

In December, Cheryl spent her birthday in Santa Fe doing what she loves most: buying jewelry. So, long story short, we’re swimming in Southwestern jewelry you’ve never seen -- and just in time for Valentine’s Day.

Embroidery has long been an integral part of our identity; the intricacy and elaborate nature of the embellishments on a Double D Ranch garment is part of what sets us apart. Soutache embroidery is always a favorite, but in Maria, we also incorporated what’s known as Chiapas embroidery.

Didn't get a chance to tune in to the live video of Maria line launch? (Or just want to watch it again?) No worries, here's the recording. Get a (virtual) front row seat to Cheryl and Audrey walking you through the early spring collection, piece by piece, sharing tidbits of insight and inspiration. Introducing Maria!