I got a Fed Ex Package today.

Inside the box were beautiful little color poms

nicely, nestled and ready for Spring 2012.

Spring 2012!

and I haven't even told you about Spring 2011 colors yet!

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Ventura Violet

Hot Stuff

Peace Pink

Babe

Dreamsicle

Mellow Yellow

Jolly Rancher

Groovy Green

Maliblue

Boogie Blue

Hang 10 Turq

Surfer Girl

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Whew! - there is color everywhere!

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For Double D Ranch's Spring 2011 Collection we used old-school colors forged with new inspirations that evoke bleached-out blues, groovy greens, and juicy brights.

I tried to pull colors with a California lifestyle feeling and merge them with retro 70's faded denim hues.

And since denim in all shades and washes is de rigueur, I did a secondary denim friendly palette that makes a nice transition from spring into summer.  Check out this page from my look book showing our indigo color story.

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